Award-winning Senior Designer & Creative
+ Founder of Knit Aid
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May 2018 – Present
Creative Strategist –
Facebook, Instagram, Whatsapp & family of apps
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April 2014 – May 2018
Senior Designer and Creative – Livity
Creative and Design Lead on:
Award-winning Dyson Rethinkers recruitment campaign, Google/Youtube Internet Citizens programme, Girlguiding #ForTheGirl campaign and Persil Wild Explorers app.
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🐑
Founder and Director – Knit Aid
August 2015 – Present
Whilst on maternity leave, I founded Knit Aid – a global social movement empowering refugees and bringing communities together through knitting.
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Freelance Senior Designer – Various
September 2011 – April 2014
Creative and Design Lead:
Comic Relief Red Noses for Red Nose Day 2013, working at brands and agencies including HarrimanSteel, Brooklyn Brothers, MTV and ITV. I also spent a year living in Japan!
🔴
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🎉
Midweight Designer – Studio Output
October 2010 – September 2011
Creative and Design Lead:
Ministry of Sound Club artwork for all of their weekly and quarterly events, both print and digital.
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Junior > Midweight Designer – iris Worldwide
June 2008 – October 2010
Creative and Designer:
Food Hygiene Rating scheme for Food Standards Agency, sexual health campaigns for Central Office of Information, print and digital advertising for Sony Ericsson and packaging for Waitrose.
🍜
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Intern > Freelance Junior Designer – Airside
July 2007 – June 2008
Concepts , design and layout for Airside by Airside book, celebrating their 10 year anniversary.
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Education
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BA Hons Graphic Design
Kingston University / 2004 – 2007
BTEC Foundation Art and Design
Wimbledon School of Art / 2003 – 2004
A-Levels – Art, Design, English, Maths
Putney High School / 2001 – 2003
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Awards
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Creative Woman of the Year – Shortlisted
The Drum Creative Awards / November 2017
Cannes Lions See It Be It winner
Cannes Lions / June 2017
Woman to Watch – Future Female Leaders Award
Campaign Magazine & Creative Equals / March 2017
WARC Award for Strategic Innovation
Dyson Rethinkers / 2017
DRUM Marketing Award for Social Media Strategy
Dyson Rethinkers / 2017
BIMA – Grand Prix
Livity, agency-wide award / 2017
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Talks and panels
The Career Timeline of a Creative Woman
Cannes Lions See It Be It
Pakistan, March 2018
International Women's Day: Why Creativity Matters
Glug x Cannes Lions
London, March 2018
Purpose through Passion
Cannes Lions See It Be It
Bulgaria, December 2017
What the Future of the Creative Industry Looks Like (Inclusion)
Eurobest
London, November 2017
Debunking the Side Hustle
General Assembly
London, November 2017
Seeing yourself in the story
26 x Wonderbly x The Other Box
London, November 2017
How Are You, Really?
A frank conversation on leadership and mental health.
Cannes Lions See It Be It
London, October 2017
Passion Projects: Knit Aid
Glug
London, August 2017
Inside the minds of brilliant designers
General Assembly
London, July 2017
Ideas that inspire positive change
SheSays
London, July 2017
Creative Social Presents: Mini Cannes
Creative Social
London, July 2017
🎤
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Judging
✏️
D&AD New Blood White Pencil Category – Judge
May 2018
Frēsh Awards – Judge
February 2018
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And when I'm not busy doing the above, I love:
Running around after my 3 year old girl
Having several knitting projects on the go at once
Listening to as many audiobooks as I can fit in my head
Spending time, scheming and exploring the world with my partner
Eating Bengali food (especially with my massive Bengali family)
Updating my Instagram Stories 😃